Should “I Care” Replace “Like” for Causes on Facebook?
Have you ever had those moments when clicking the Facebook “Like” button for a social cause just didn’t seem quite right? (If not, that’s fine too.) After all, you may “care” about animal cruelty, but that doesn’t mean you “like” it. That’s the predicament DDB New York is trying to solve with the launch of a new sharable “I Care” button. Read more
Fundraising Day in New York is Almost Here
I’m thrilled to once again be co-chairing the Web, Tech, and Social Media track for Fundraising Day in New York. Not only have we lined up a diverse group of speakers, throughout the day several members of the SankyNet staff will be speaking at their own sessions. You don’t want to miss it! Read more
Bagels, Orange Juice, and a Space Shuttle
The SankyNet team just enjoyed front row seats to the space shuttle Enterprise being flown overhead by a 747…twice, food and drinks included. Read more
SankyNet Wins Two IAC Awards
SankyNet is pleased to announce two wins in the Internet Advertising Competition (IAC) Awards for 2012! The IAC Awards is an annual competition produced by the Web Marketing Association (WMA) to honor excellence in the realm of online advertising. Read more
Don’t Miss a Case Study from charity: water
Curious about how charity: water has managed to double its donor base to 200,000 unique donors since 2006? Join me on April 25 for a DMFA event with Paull Young, Director of Digital at charity: water, to find out! Read more
Nonprofit How-To: Facebook Timeline
Today kicks off a major overhaul to Facebook pages. Individuals adopted what is being called the “Timeline” about a month ago, but today all pages will automatically switch. As with any change in technology, there are some great opportunities for nonprofits, and some strategic decisions to be made. Read more