SankyNet Lends SEO Expertise to Lupus Advocacy Day
Chelsea Whitaker and I had the privilege of joining the Lupus Research Institute's National Coalition at their Advocacy Day in Washington D.C. yesterday.
Working behind the scenes as we do for our clients, it was truly inspiring to step out and witness patients, field experts, scientists, medical providers, advocates, and activists come together for a day of updates on nationwide programs (like The Lupus Initiative to Eliminate Health Disparities) and planning for today’s Congressional visits. With the new Congressional Lupus Caucus and $1 million designated for lupus medical education, they have much to celebrate as well as much still to work for.
We attended the conference to speak with these various stakeholders about a project that LRI has engaged SankyNet to provide -- an audit of the Search Engine Optimization standings for lupusresearchinstitute.org, with full recommendations for improving those results. While the nuts and bolts of SEO work will bore most non-tech-geeks in moments, we spent some quality time reviewing the more interesting concept of cross-linking, and the impact it can have for LRI and all of the coalition member organizations.
The partners who were present asked great questions about developing collaborative content and determining the best format for in-line links, which excited us immensely. The best part of the day, though, was knowing that everyone present believes in the ultimate power of one boring little back-end process.
View our Slideshare presentation below.