Analytics Reporting

An informed and realistic marketing strategy is key to the success of every integrated fundraising program. The ability to craft such a plan rests on accurate and understandable campaign results, constituent file analysis, and information on industry trends.

Our team will work with you to determine strategy based on past results and your desired goals. Using fundraising metrics such as website conversions, user actions and donations, and email open rates, we can identify strengths and weaknesses and create a reporting package that evaluates the performance of your campaigns. Here are some of the services we offer through SankyAnalytics reporting:

Our experts provide in-depth analysis on the wealth of data that is critical to assessing your constituencies, building a strategic plan, and cost-effectively optimizing performance

• Monthly reports:These can include a wide variety of information, from email appeal and newsletter open rates, click rates, and action statistics to overall income with gift source breakdowns.
• Google Analytics:Track your website’s general traffic, e-commerce, and social media activity. We’ll help you create and meet ambitious goals for donor building and outreach.
• Search engine marketing:Increase your visibility on Google, Bing, Facebook, and more. We’ll assess your website and messaging for the best keywords to enhance your search engine placement and online advertising click-through rates.
• Search engine optimization:Ongoing reports on rankings, link counts, and traffic data ensure that your search engine page rank remains toward the top of search results. For more information, click here.
• Donor reports:We can assess the long-term value of your donors by tracking their gifts and activity over time.

But these utility reports are only the first step. Our experts provide in-depth analysis on the wealth of data that is critical to assessing your constituencies, building a strategic plan, and cost-effectively optimizing performance.

We’re happy to discuss with you in depth how to measure and improve upon your organization’s reach through analytics reporting. Contact us!