google adwords

Keyword Insertion Failure – The Downside of Relevance

Submitted by chelseawhitaker on Thu, 08/18/2011 - 17:26
Keyword Insertion Failure – The Downside of Relevance

For many nonprofits, search engine marketing is an important part of online acquisition strategy. By bidding on mission specific keywords, organizations run a short text ad as a "paid search placement" or "sponsored search result" on the search engines Google, Bing or Yahoo.

Tags: 
online donor acquisition
google adwords
online marketing
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