online marketing

Wondering how to successfully interpret your donor file for better integrated fundraising? Please join me and hundreds of nonprofit professionals on March 2 at the Direct Marketing Association (DMA) Nonprofit Conference in Washington, DC.

For many nonprofits, search engine marketing is an important part of online acquisition strategy. By bidding on mission specific keywords, organizations run a short text ad as a "paid search placement" or "sponsored search result" on the search engines Google, Bing or Yahoo.

With hundreds of other nonprofits advocating a similar cause to yours, how can you make sure you’re at the top of the list? The search results list that is. Search Engine Optimization is key when uninformed supporters have extra funds to donate.

One of the newer phenomena to hit the online marketing sector is Facebook's "Like" button. Similar to its predecessors (e.g. Digg and Del.icio.us), the purpose of this tool is to increase user engagement through social media.